TOLULOPE AMBALI
https://www.linkedin.com/in/tolulope-b-ambali/| [email protected] | +2347048258833 | Lagos, Nigeria
Content and SEO strategist with 5+ years of experience leading performance-driven content initiatives across entertainment, digital media, and brand marketing. Proven track record of building and executing data-informed content strategies that drive search visibility, audience growth, engagement, and conversions across B2B and B2C environments.
Skilled in translating brand objectives into scalable content systems, aligning editorial direction with search intent, and leveraging analytics to optimize performance across multiple (digital) channels.
CORE COMPETENCIES
Content Strategy
Editorial Leadership
Conversion-Focused Copywriting
Audience Analysis
Content Audits
Cross-Functional Collaboration
Cross-Functional Collaboration
Content Strategy
Email Marketing and Automation
Web Content Writing
Brand Voice Development
Performance Marketing
Content Management
Content Development
SEO Optimization
Google Analytics
SEO Strategy & Keyword Research
Paid Media
PROFESSIONAL EXPERIENCE
Content and SEO Strategy Lead (Cilantro Media Agency)
- Lead content and SEO strategy for digital media and brand clients, aligning editorial direction with growth and performance objectives.
- Develop full-funnel content plans driven by search intent, competitor analysis, and audience research.
- Conduct keyword research and content gap analyses using tools such as SEMrush and Google Analytics to increase organic visibility.
- Oversee content calendars and production workflows across web, blog, email, and social channels.
- Collaborate with designers, developers, and marketing teams to ensure content supports traffic growth, engagement, and conversion goals.
- Track and analyse performance metrics (CTR, rankings, engagement, conversions), translating insights into actionable strategy improvements.
- Establish scalable documentation systems and SOPs for efficient, data-driven content operations across multiple client accounts.
- Adapt strategic frameworks across industries, ensuring content tone, messaging, and positioning are tailored to each brand voice and target audience.
THE CAVE ENTERTAINMENT
Content Writer