A&R AND MARKETING EXECUTIVE
https://www.linkedin.com/in/tolulope-b-ambali/| [email protected] | +2347048258833 | Lagos, Nigeria
A seasoned Music Business Executive with extensive experience across A&R, publishing, marketing, promotions, and events management. Adept at leading cross-functional teams, conducting industry-specific research, managing marketing and promotional activities, and engaging deeply with music culture both locally and internationally.
AREAS OF EXPERTISE
Artist and Repertoire
Music Marketing
Promotional Strategy
Artist Brand Storytelling
Lead Generation
SEO
Web Content Writing
Market Research
Content Management
Paid Advertising
Project Management
Analytics
PROFESSIONAL EXPERIENCE
SHE IS THE MUSIC (May 2024-Present)
A&R and Publishing Mentee (NEW YORK, REMOTE)
- Oversaw the ideation and execution of a songwriting and recording camp that produced two singles.
- Scouted a recording artist who I worked with for the duration of the mentorship program.
- Collaborated with a producer and mixing engineer to work in tandem with the artist.
- Defined the theme, genre and direction of the song creation process.
- Spearheaded suggestions for the recording and song arrangement.
- Identified marketing and synchronization opportunities for recorded singles.
- Researched and identified regional specific factors that affect publishing deals across different markets.
- Facilitated split and royalty sharing conversations among all parties.
- Collaborated with mentees in other mentorship tracks to explore various departmental intersections in the music industry.