A&R AND TALENT MANAGER
https://www.linkedin.com/in/tolulope-b-ambali/| [email protected] | +2347048258833 | Lagos, Nigeria
A seasoned Music Business Executive with extensive experience across A&R, publishing, marketing, promotions, and events management. Adept at leading cross-functional teams, conducting industry-specific research, managing marketing and promotional activities, and engaging deeply with music culture both locally and internationally.
AREAS OF EXPERTISE
Artist and Repertoire
Music Marketing
Promotional Strategy
Artist Brand Storytelling
Lead Generation
SEO
Web Content Writing
Market Research
Content Management
Paid Advertising
Project Management
Analytics
PROFESSIONAL EXPERIENCE
PG RECORDS ENT. (JANUARY 2025-PRESENT)
Artist Manager
- Spearheading creative and brand strategy, aligning music releases, content, and lifestyle with her core audience.
- Managing cross-functional collaboration with stylists, visual directors, videographers, publicists, and digital strategists to execute brand-consistent releases and visuals (music videos, photo shoots, social activations).
- Overseeing content ideation and production for platforms including YouTube, Instagram, TikTok, and Spotify, increasing fan engagement and visibility through recurring series and voice note campaigns.
- Developed and executing a multi phase rollout plan, including single releases, a debut EP, a mini tour strategy, community engagement initiatives, and long-term brand-building efforts.
SHE IS THE MUSIC (MAY 2024-AUGUST 2024)
Connect TogetHER Mentee
A&R and Publishing Mentee (NEW YORK, REMOTE)
- Oversaw the ideation and execution of a songwriting and recording camp that produced two singles.
- Scouted a recording artist who I worked with for the duration of the mentorship program.